I love Mountain Dew. And I always ALWAYS prefer Pepsi products over Coke. But come Christmas time, I have a hankering for Coca-Cola, and I buy it, drink it, abandoning all Pepsi products in the name of that bright red, shiny can.
I think I've figured it out. It's the Santa and the polar bears.
Coca Cola CompanyAs soon as the polar bear commercials come out and the Santa appears on the cans, I have to buy Coke. And I even like the way it tastes, even though I don't any other time of year.
Darn that Santa Claus.
But here's an interesting tidbit: Coke was actually the first company to put Santa in his red suit. Yes, to match their signature color. So actually, Santa owes his American identity to Coca-Cola.
Yes, Christmas is definitely a commercial holiday. In more ways than one.